Rawlings

The Rawlings Gold Glove Award Golden Anniversary Campaign titled “The Summer of Glove” was a campaign aimed at raising awareness that Rawlings sponsored Major League Baseball's annual Gold Glove Award given to the best defensive players for each position.



Apparently, no one used to know that Rawlings sponsored, created, and owns the Gold Glove Award. Fleishman-Hillard did a "Summer of Glove" campaign in order to raise Rawlings awareness among Major League Baseball fans. They created a Web site independently from the corporate site, and only for the Gold Glove Award. They made Gold Gloves for college and high school levels of baseball. They used high profile speakers. They built a partnership with Build-A-Bear and EA Sports. Finally, they used ESPN as a media partner.

I'm doing this case for an assignment in my PR strategy course, but I felt that this was really interesting and really pertained to something I would want to do if I ended up in the PR field. However, I don't know about any other sectors of PR but I know I love this kind of sports PR stuff, I feel like I know my way around it and understand a lot of things about it. Now, if only I could finish this assignment....